A visitor may spend 10 minutes on your page

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Taking into account what Google says on the subject, the answer is that bounce rate does not affect your position in search rankings! Were you surprised by the answer? Yes, but there are valid reasons behind this statement that satisfactorily clarify the issue: Not everyone uses Google Analytics Only pages that have the Google Analytics code can capture their bounce rates. Since not all sites use Analytics, this metric is not used. But of course, this is not the only factor that prevents the use of bounce rate as an evaluation criterion, nor is it the most important! Ultimately, if this were really an important point for Google, the engine would find a way to include it in the evaluation, right? Visit time is too broad an indicator The second reason is that website visit time is an ineffective indicator.

However, it is always good to remember that Telegram Number Data not all pages are created equal . While some are designed to receive a high volume of interactions, others do not need to prioritize this aspect. For example, comparing an article to a contact page , the article has a “greater responsibility” to direct the visitor to other pages on the site. On the other hand, the contact page focuses on providing information on how to contact the visitor and the person does not need to interact further or go to another page after that. Additionally, according to research from QuickSprout , whether a bounce rate is high or low can depend on other factors, such as: market, website objective, page objective, etc. However, there are some average numbers depending on the type of site.



ADVERTISEMENT Given this scenario, it is very important to understand how the bounce rate can be detrimental to your digital strategy. Below, we provide you with a list of 3 ways a high bounce rate affects your website: Difficulty retaining visitors Nowadays, being successful on the Internet is an exclusive privilege of those who manage to attract and gradually strengthen their relationship with the public . If your website ranks high on Google, you're probably accomplishing the first part: attracting people to the site. However, the problem is that with a high bounce rate, it is almost impossible to retain visitors.