Registration confirmation for the newsletter at

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The associated whitelisting with the Internet service providers ensures that your emails reach the recipient directly without being checked for spam. 3. Build a well-founded recipient list! Of course, without a recipient, a newsletter makes no sense. Only users who are interested in your shop and your products will ultimately open your emails. So is it useful to buy unknown address lists? A clear no! Because what use are many recipients if in the end none of them want to open and read your emails? I'll explain to you below what really matters.


Shipping only with double opt-in In Germany, since the new General Data Protection Regulation (GDPR), the verifiable and explicit consent of recipients to be included in the distribution list is mandatory. If you do not adhere to this, you may receive Special Data a warning. I therefore expressly recommend that you use the so-called double opt-in procedure : After registering (for example via a form on the website), the recipient first receives a confirmation email containing an activation link. Only clicking on the link (double consent) causes the interested party to be added to the email distribution list.



RITTER SPORT RITTER SPORT relies on double opt-in for its newsletter: Before users end up on the distribution list, they must actively agree that they want to receive the information. The process not only helps to protect consumers from spam emails, but also offers you as a company advantages: you are legally on the safe side and at the same time contribute to the better quality of your distribution lists. You can read about the legal aspects that are important in email marketing at the IT law firm. Integrate the registration form correctly So it's better to focus on making the registration for your newsletter compliant with data protection regulations and as easy as possible with a clear and short registration form.