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If the site is new, it will take 6–12 months, at least 4, tosecure it in the search results. Only then will it be able to consistentlyreceive traffic from the search results. 94.6% of surveyed experts note thatsites with good links and content can receive SEO promotion results within 6months after the start of work. On average, optimization requires from 4 to 15working hours per week. The most time-consuming tasks in SEO are: link building- 52.1%; content writing - 21.1%; external optimization - 7%; technicaloptimization - 5.6%. Experts note that search engine optimization takes so muchtime because of the need to attract quality inbound links (66.2%), build domainauthority (56.8%), add relevant keywords to pages (40.5%) and create qualitycontent (36.5%). How projects grow in SEO The growth rate in SEO depends onmany factors.

Marketer Kevin Inding studied three of his projects canada b2c email list fromdifferent industries and at different stages of development: a SaaS startup, acontent portal in the growth phase, and a marketplace in the scaling phase. Allof them received at least 50% of their traffic from organic traffic. Here arethe conclusions he came to: The startup’s traffic has grown by 100% over theyear and continues to grow at the same pace. The project is young, so it hasnot yet managed to take top positions for important keywords. The contentportal grew by an impressive 446% in the first year, but in the fifth year thefigure was only 27%. For a publisher in a narrow niche (sleep and everythingrelated to it), this is a good pace, since the choice of popular topics islimited. The marketplace grew actively in the first 2 years - by more than600%, in the third year - 286%, in the fourth - 112%.

Now the average rate is 50% per year. At the same time, dueto the pandemic in 2021, traffic did not increase and even dropped slightly.Over time, the growth of the project will slow down; it can be supported byscaling - expanding topics or areas of work. The results of SEO promotion areinfluenced by dozens of factors: industry, stage of company development,external factors, competition, demand for the topic, geo, type of focus -informational or commercial, business models and others. This is why assessingprogress on a case-by-case basis is difficult. You can rely on expert opinion,competitor analysis and case studies. SEO growth rates for different industriesWe analyzed more than 150 cases on SEO promotion and identified growth ratesfor different industries. These data should be looked at as top indicators forthe market, since in cases experts usually share successful projects, no onetalks about average and failed ones.